Focusing on a specific area

As a group we had been trying to work out what subject area we should focus on, we had really struggled and been considering all sorts of options including going down the route of creating a primary study ourselves by contacting different groups of people and getting questionnaire responses. We had all decided though after discussion that we should all focus on one specific area for our research project. We chose the area of marketing for our specific subject area surrounding gaming and delegated different areas of marketing to research; I focused on visual marketing like games trailers, Tony was focusing on the games specific shops and Jonathan on print media.